Head of Marketing & Communications
Head Office - Brussels, Belgium
We are looking for a dynamic and strategic Head of Marketing & Communications to lead our brand through its next phase of growth and elevate our storytelling and communication efforts.
As part of the leadership team, you will work directly with the co-founders to define and execute a world-class marketing and communications strategy that strengthens our presence and reinforces our positioning in the high-end wellness and lifestyle space.
This is both a strategic and hands-on role — ideal for someone who thrives in a fast-moving, high-performance environment and has experience leading a small, talented in-house creative team to bring powerful campaigns and storytelling to life.
If you are passionate about fitness, hospitality, and design, this is a rare opportunity to shape the voice and visibility of one of the most exciting emerging names in health and wellness.
Key Responsibilities
Lead the brand, marketing, and communications strategy across all channels — including brand, web/digital, social media, studio activations/events, and member experience — in line with business objectives and growth plans.
Develop and execute integrated campaigns to drive brand awareness, community engagement, and customer acquisition.
Own content, creative direction, storytelling, and ensure brand consistency across all physical and digital touchpoints.
Build and nurture relationships with key media, influencers, and brand partners in the lifestyle, luxury, and wellness space.
Design and implement marketing strategies to support the successful launch of new locations and business verticals.
Manage, mentor, and grow a team of content creators and designers.
Work cross-functionally across departments to deliver a seamless and elevated brand experience.
What we're looking for
Minimum 5+ years of experience in senior marketing or brand roles within the fitness, lifestyle, hospitality, or luxury sectors.
A genuine passion for health, wellness, and conscious living.
Strong understanding of the high-end lifestyle segment and today’s modern, urban consumer.
A valuable network in the lifestyle/luxury/wellness industry, with strong cultural awareness and refined taste.
Flawless communication skills in English, both written and spoken.
A strategic thinker and hands-on executor — ambitious, driven, and detail-oriented with a proven ability to lead and deliver.
A track record of launching impactful campaigns and building tasteful, culturally relevant brands.
Comfortable operating in fast-paced, high-growth environments, ideally across multiple locations or business units.
What we're offering
Autonomy, trust, and responsibility — you’ll have a real voice and the freedom to shape how things are done.
A competitive compensation package reflective of your experience and impact, plus generous perks and benefits across everything we offer.
The opportunity to build and lead your own department, with direct access to the co-founders, who both own and run the business.
Flexible working hours in a culture that values outcomes over micromanagement.
A fast-growing business with exciting opportunities and a strong network to grow alongside.
An ambitious environment with passionate, engaged, and supportive teammates.
A company culture grounded in purpose, creativity, and wellbeing, where ideas are valued and energy is contagious.
Join us in shaping a new standard of fitness & wellness.
At ANIMO, we empower individuals—both our clients and our team members—to achieve their fullest potential.
Application form
If you have any further questions,
please reach out to:
alex@animo-studios.com